INFLUENCER CAMPAIGNS
During his time at DELK, Blake got the privildge to lead the FrostGuard Winter 2019 Influencer Campaign. He also worked on influencer efforts with DELK's other brand, MYCHANIC.
FROSTGUARD
WINTER 2019 INFLUENCER CAMPAIGN
During this campaign, Blake was responsible for organizing and communicating with the influencers. There was a $10,000 budget for this campaign, and Blake was responsible for payments and maintaining the budget as well.
To see the ROI of the influencers, Blake created unique URLs with Bitly, which pointed to the specific product Blake sent each influencer, to track how many clicks each person brought in. Blake also created special 5% off discount codes to track how influencers brought in sales.
This campaign is currently active, and will end December 15th. More analytics will be added after.
MYCHANIC
INFLUENCER EFFORTS
Unlike FrostGuard, MYCHANIC is a year-round product. MYCHANIC influencers were more of a continuous campaign, rather than a segmented time (traditional campaign).
The key with MYCHANIC influencers is to create a relationship with them, nurture their customer experience, and then allow the influencer to promote the products from an organic aspect.
With each product that was sent out, a product overview was sent with it, so the influencers had all pf the information about the brand and the product that they needed. Download an example of a product overview here.