MANAGEMENT

See Blake's 2021 Year-End update

See an example of Blake's quarterly content created for Home Loan Specialists

CHURCHILL MORTGAGE

At Churchill Mortgage, Blake wore many hats creating content, social media ads, and managing several accounts. Working with up to 60+ loan officers at a time, Blake created content based off of the housing market, fluctuating rates, and the companies programs. Then, Blake scheduled and managed the content on all pages and platforms.

Mortgages aren't always fun, so Blake's biggest challenge was making the topic interesting for socials. Using GIFs, popular Memes, and current design trends was how Blake managed to build the company's engagement and following.

Blake also created year-end updates, annual KPIs, and weekly analytics from all platforms.

DELK IND.

At DELK, Blake ran Facebook and Instagram accounts for the company's two brands: FrostGuard and MYCHANIC.

During his experience at DELK, Blake ran a successful influencer campaign for the brand FrostGuard and used hashtags to stay up with trends.

The target demographic for MYCHANIC was auto enthusiasts, who loved to show off their rides on Facebook and Instagram. User generated content worked well with this group, and Blake saw a boost in engagement and followers after he started to post more UGC on the MYCHANIC pages.

See Blake's Social Media Strategy Presentation for MYCHANIC

Created at the start of Blake's DELK Career

See Blake's experience with Influencers

This includes his 2019 FrostGuard Influencer Campaign

See some of Blake's top performing posts at DELK

ST. AUGUSTINE

VISITORS AND CONVENTIONS BUREAU

At the VCB, Blake gained experience using Instagram analytics. Discovering who to target, when they will be online, and what they're interested in seeing helped decipher what was going to be posted and when.

Blake started running the page when the account had 16 thousand followers and his goal was to build the following count to 18 thousand followers by the end of his internship, which was 4 months long. In March of 2019, Blake reached his goal of 18 thousand followers, and in April of 2019 he reached his secondary goal of 20 thousand.

FLAGLER COLLEGE

Blake managed content on Twitter and Facebook at Flagler College. Content on Twitter was tailored to the students and was focused on providing them with information about upcoming events. Content on Facebook was targeting parents, community members, and alumni, sharing what is currently happening around campus and informing the public about certain events.

Snapchat stories were created to inform students about Flagler's new safety series, which informed students what to do if they were ever in these situations on campus.

Snapchat Ads were created to target prospective students. These ads promoted campus tours and a Campus Visit Day event.

HUBSPOT

1.5+ years of scheduling content through Hubspot. Providing weekly reports, Blake managed up to 200 accounts at a time across all platforms.

CREATOR STUDIO

1.5+ years of scheduling content through Facebook's Creator Studio. When training others to use social media, Blake would recomment this free, user-friendly method.